How people change. How AI changes people.

The power of understanding behavior in an age of AI

We live surrounded by technology embedded in increasingly intelligent systems. AI can draft, analyse, predict, recommend. But changing what people actually do, how they decide, what habits they form, how they respond remains stubbornly difficult. Technology moves fast. Human nature doesn't. That gap is where the interesting problems live.

Understanding behaviour is the scarce advantage in an age of abundant artificial intelligence.

Behavioural science offers the clearest lens we have for understanding why people act the way they do and why they don't change when logic says they should. Systems thinking reveals how feedback loops and unintended consequences shape outcomes. Data and AI provide new tools for computation and analysis. The interesting work happens where these disciplines meet. The useful work happens when you can move between them.

Seen Things is about applying behavioural science to AI products, and understanding how AI itself changes us, how it reshapes attention, judgment, memory, and decisions in ways we're only beginning to see.

Seen Things is where I think through these questions, sharing observations, research, and the occasional useful framework for those navigating similar territory.